Understanding today's audience: Key insights from +600 cinema-goers

Based on a survey of more than 600 European cinema-goers, this audience series provides a comprehensive, audience-driven perspective on the current relationship between viewers and European cinema. Across 11 key questions posed by industry professionals in our podcast 'The Claim', the findings reveal a consistent message: audiences are engaged, curious and open. However, their expectations to European cinema are evolving.

The overall findings point to a clear opportunity for the European film industry. Audiences are not disengaged or resistant. On the contrary, they want more: more variety, more originality, and more emotional meaningful storytelling. The central challenge is not production volume. Instead it is relevance, visibility, and ultimately an emotional connection to the person in front of the screen.