We created a unique service that helps creatives and circulation professionals understand the emotions their stories evoke in audiences, from early development to launch.
Instead of fixed answers, we offer structured reflections to balance artistic integrity with audience expectations. Originally built for film, PUBLIKUM now supports audience insights across TV, streaming, gaming, theatre, museums, festivals, and sports.
Get inspired by your audience as humans, not content consumers.
Our journey so far
2021
Publikum begins
150+
Projects
12
Different Countries
We use AI to support anthropology.
Not the other way around.
In recent years, AI has gained a foothold in the global film industry. However, most AI platforms primarily focus on automated estimations of a film's eventual success.
We use AI technology differently. Drawing from extensive international film industry experience, we believe AI's true value lies in revealing and predicting human emotions and reactions.
That’s why we use AI for anthropological research, helping cultural professionals discover which themes and perspectives resonate most with their audiences. This way, we help them echo the hearts and minds of the audience into their creative projects.
Our Team
Rikke Flodin
Partner and Head of Audience Insights
MSc in Anthropology
rikke@publikum.io. rikke@willandagency.com
+45 60 18 59 52
Niels Alberg
Co-Founder and Partner
MSc in Sociology
niels@publikum.io
niels@willandagency.com
+45 22 13 87 54
Jesper Thomsen
Co-Founder and Partner
MA in Information Studies
jesper@publikum.io
jesper@willandagency.com
_edited.jpg)
_edited.jpg)
_edited.jpg)
_edited.jpg)
Aiden Hermans
Research Intern
MSc in Social Challenges Policies and Interventions
Niels Alberg
Co-Founder and Partner
MSc in Sociology
niels@publikum.io
niels@willandagency.com
+45 22 13 87 54
Jesper Thomsen
Co-Founder and Partner
MA in Information Studies
Aiden Hermans
Research Intern
MSc in Social Challenges Policies and Interventions
