We created a unique service that helps creatives and circulation professionals understand the emotions their stories evoke in audiences, from early development to launch.
Instead of fixed answers, we offer structured reflections to balance artistic integrity with audience expectations. Originally built for film, PUBLIKUM now supports audience insights across TV, streaming, gaming, theatre, museums, festivals, and sports.
Get inspired by your audience as humans, not content consumers.
Our journey so far
2021
Publikum begins
150+
Projects
20
Different countries
We use AI to support anthropology.
Not the other way around.
In recent years, AI has gained a foothold in the global film industry. However, most AI platforms primarily focus on automated estimations of a film's eventual success.
We use AI technology differently. Drawing from extensive international film industry experience, we believe AI's true value lies in revealing and predicting human emotions and reactions.
That’s why we use AI for anthropological research, helping cultural professionals discover which themes and perspectives resonate most with their audiences. This way, we help them echo the hearts and minds of the audience into their creative projects.
Our Team
Rikke Flodin
Copenhagen Office / Contact for International projects
Partner and Head of Audience Insights
MSc in Anthropology
rikke@publikum.io. rikke@willandagency.com
+45 60 18 59 52
Niels Alberg
Copenhagen Office / Contact for International projects
Co-Founder and Partner
MSc in Sociology
niels@publikum.io
niels@willandagency.com
+45 22 13 87 54
Lilith Wacker
German Office / Contact for International projects
Country Manager Germany
MA in Cultural Studies
liw@publikum.io
+49 151 580 293 46
Jesper Thomsen
Co-Founder and Partner
MA in Information Studies
jesper@publikum.io
jesper@willandagency.com
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Kristine P. Hansen
Communication & Recruitment
MSc in Business Administration & Organizational Communication
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Aiden Hermans
Research Consultant
MSc in Social Challenges, Policies and Interventions
Niels Alberg
Co-Founder and Partner
MSc in Sociology
niels@publikum.io
niels@willandagency.com
+45 22 13 87 54
Jesper Thomsen
Co-Founder and Partner
MA in Information Studies
Kristine P. Hansen
Communication & Recruitment
MSc in Business Administration
and Organizational
Communication
Aiden Hermans
Research Consultant
MSc in Social Challenges,
Policies and Interventions
