Insights

©Screen Australia We’re proud to collaborate with Screen Australia to support the development, production, and promotion of Australian feature films, helping connect Australian filmmaking with both domestic and international audiences. As part of Screen Australia’s new Market & Audience strategy to strengthen the reach and impact of Australian feature films, we will contribute to a new initiative focused on providing Australian filmmakers with actionable audience insights thr

Based on a survey of more than 600 European cinema-goers, this audience series provides a comprehensive, audience-driven perspective on the current relationship between viewers and European cinema. Across 11 key questions posed by industry professionals in our podcast 'The Claim', the findings reveal a consistent message: audiences are engaged, curious and open. However, their expectations to European cinema are evolving. The overall findings point to a clear opportunity for

At Will & Agency/PUBLIKUM, we are constantly exploring how new technologies can strengthen the way we understand audiences. Not just what people say, but what they actually feel in the moment. Over the past few months, our tech team has been developing a new AI-powered Facial Emotional Recognition Tool designed to bring us closer to the emotional layer of human behaviour in qualitative research. From raw video to structured emotional insights The tool works by processing vide