Berlinale official competition 2026
Directed by: Anke Blondé
Screenplay: Angelo Tijssens
During the pre-release phase of the film, we combined semantic analysis and mobile ethnography to gather qualitative audience insights. The semantic research mapped how financial fraud and fraudsters are discussed linguistically, helping the team understand public framing of the topic. In parallel, mobile ethnography was conducted with US, French, and Flemish audiences using a rough cut of the film to explore cross-market perceptions. We also tested posters, loglines, and taglines to identify what drew the most attention and supported clear market positioning
Together, these insights informed both creative and strategic decisions, strengthening the film’s resonance and positioning.
Dust
A Private View
2026
FLEE
We worked with the Flee team by collecting qualitative input from the audience during a pre-testing of the movie, to learn how people connected to the storyline, the aesthetics, and the experience of being on the run.
SWEET DREAMS
With the Lemming team, we explored different ways in which European and American audiences connect to colonialism and power dynamics, to inspire development and global positioning.
SICK OF MYSELF
We helped Oslo Pictures and director Kristoffer Borgli to understand the differences in how we see narcissists in Denmark, Sweden and Norway, to inspire development, production and positioning of the film.
A LUCKY MAN
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
A LUCKY MAN
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
A LUCKY MAN
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
A LUCKY MAN
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
A LUCKY MAN
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
A LUCKY MAN
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
A LUCKY MAN
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
ABSOLUTE BEGGINERS
We assisted Bullitt Film in exploring the Danes’ connection with boarding schools and tracing the paths of young lives for a touching documentary series during its developmental phase, before it was launched across DR's platforms.
THE MARCO EFFECT
For one of the biggest Danish crime franchises in the last 20 years, we helped evaluate the audience reaction to The Marco Effect to inspire the development, production, and distribution strategies for the upcoming installment in the Department Q series.
PRETTY YOUNG THING
We helped SF Studios to zoom into high school life and the best ways to bring local language content to young audiences, for the best-selling Danish youth movie in 15 years.
